/,gʊd'wɪl; `ˇud`wɪl/
n [U]
1 friendly, co-operative or helpful feeling 好意; 善意; 友善; 亲善
*a policy, spirit, etc of goodwill in international relations 国际关系中的亲善政策、精神等
* show goodwill to/towards sb 对某人表示善意
* Given goodwill on both sides I'm sure we can reach agreement. 若双方均有诚意, 我确信我们能达成一致意见.
2 (financial value attached to the) good reputation of an established business （企业的）信誉; 商誉; 商誉的经济价值
*The goodwill is being sold together with the shop. 商店连同其商誉一并出售.

n[U]
kind feelings towards or between people and a willingness to be helpful
　A fund was set up as a goodwill gesture to survivors and their families.
the season of goodwill
(=Christmas)
the value that a company has because it has a good relationship with its customers
　The sale price also covers the goodwill of the business.