1. David Ogilvy, founder of the advertising firm Ogilvy & Mather, clarified this point to his newly appointed office heads by sending each of them a Russian nesting doll with five progressively smaller figures inside.
    戴维·奥格尔维是奥美广告公司的创始人，他送给新任命的各部门主管每人一个俄国套娃，每个套娃从大到小依次有五个洋娃娃，以此来说明这个道理。